Appliance brands rank closely on satisfaction — but service is everyone’s weak spot

The American Customer Satisfaction Index, the most authoritative read on how customers actually feel, surveyed more than 16,000 people for its 2025 Home Appliance & Electronics Study. The headline is how close the brands are: Samsung and Whirlpool tie for the lead at 82, LG sits at 81, and Bosch, Electrolux, and Haier (which includes GE and Hotpoint) round out at 80 — a two-point spread across the whole industry.

The more revealing finding is in the details: across every brand, the lowest-rated parts of the experience are service-related — repair technician courtesy and helpfulness, call-center satisfaction, and the outcome of service repairs. Brands compete on features and design, but they all leave customers frustrated at the exact moment something breaks.

That’s the gap OwnWise fills no matter what badge is on your appliance. Instead of relying on whichever brand’s support line you’re stuck with, you get an independent diagnosis of the likely fault, a fair repair-cost estimate, and a check on your coverage — so the weakest part of ownership stops being yours to absorb.